Monday, May 21, 2012

"Gilt" Was Not Built in a Day

When I moved to Seattle five years ago, Gilt.com saved my life.  Oh, I'm sure I would have been just fine, but really, after sample sales of New York, it felt like being on a starvation diet.  Thank goodness for the internet, and flash sales sites like Gilt.  Don't want to offend anybody, but...

Today I got to meet Alexandra Wilkis Wilson, who together with a college friend Alexis Maybank,  founded Gilt in 2007.  As a part of their book launch - "By Invitaton Only - How We Built Gilt and Changed the Way Millions Shop" (a story of how their uber-successful site was started) - she is visiting our corner of the world.  The room at MAKERS in downtown Seattle was packed with stylish female entrepreneurs; we were invited by CRAVE, all curious to listen to Alexandra's success story.  Hearing it confirmed what I already knew, made me feel stronger about some decisions I had to make, and I also learned a thing or two.

Success doesn't happen overnight.  It is hard, hard work, and only few succeed so fabulously like the founders of Gilt.  There is no recipe for it, but a handful of truths that may make it easier.  Like having a (good and like-minded) partner - you can go it alone, but it's more fun to have a shoulder to cry on, and share your dreams with.  Ideally they will provide another point of view, another perspective, fill in the gaps.

There is a long way from a concept, an idea, to making it work, living through the first years of implementing it, creating a working entity, and then the stage of running a mature business.  There will be scary times - but understanding your fears will make it easier to move past them.  Also, when you're in business for yourself, you never stop.  Weekends, holidays, there's no 9 to 5.  Finding a balance early on is what will keep you from burning out!


As your business grows it's your decision to judge what's relevant, how quickly you can expand without feeling like you jumped off the cliff, and how to rebalance and refocus quickly.

Kudos to the gutsy ladies who had the chutzpah to make their dream a reality, even if it seemed an outrageous idea.  I wonder how many naysayers they had to listen to (I should have asked that question!).  Fast forward five years, they have a billion dollar business, three kids between them, a book, and - I am certain - more ideas to build on.  Way to go!


1 comment:

  1. I forgot to add I had a minor panic attack deciding what to wear to the event - after all it was with a GILT founder!

    ReplyDelete